Top 5 Rules for Digital Sigange

By 7. July 2015 30. May 2017General
shopping mall with digital signage solution viewneo and samsung smart signage monitor

Digital Signage is popping up everywhere. From big to small retailers, clients get informed about offers, news and specials in many places. Shops publish their sales offers, restaurants and bars present their daily menus digitally, waiting time gets reduced at the doctor or hospital. But what does it take to create additional benefit?

We summed up the Top 5 for you here to consider:

1. Content, Content, Content

Yes, it sounds corny and everyone says it – but it’s true and therefore even more important: content must be lively, appealing and relevant! It is important to know where your target group is and what they are doing when they get in touch with your digital signage. Advertising for hamster cages in a shoe store is shot wad….

2. Make your Content lively

Set yourself apart, stand out. Inform your customers/guests etc. in multifaceted ways. Rigid pictures that come after another will become boring very fast. Animate your content and bring your advertising to life. With the right software even interaction between customer and screen can be realized. To become active as a contemplator and navigate through offers and information by yourself motivates and increases interest.

3. The Eyecatcher

Call the attention to your screen. You can help along to get it: complement your playlist with news, livetickers, stock exchange values, weather or, or, or… You can also do so with animated content as mentioned above. Basically everything that helps to make your digital signage be noticed will work.

4. Location

As the real estate agents are saying: location, location, location! This is absolutely true. No one is going to strain his or her neck to look 12 feet up in the air at a cheap TV set – except big installations such as videowalls of course. Update: Check how to make a video wall here! Places where people have to wait, they need to visit or like to chill out are suitable conditions and your content may be able to influence purchase decisions at the last minute while improving the overall customer experience. Screens at the check out are “too late” to advertise your products. Announcements for events or future offers fit better here.

5. Style

Don’t use a sledge-hammer to crack a nut. It’s not necessarily the 55” screen for the cozy café right around the corner. A Videoall in a mall, sure! Think of your goals you want to achieve with digital signage and take a look what is possible to integrate. By now almost any screen can be turned into a digital signage monitor.

We hope that our tips can make it easier for your to start with your own digital signage project. We wish you good luck with it.

 

 

About julia

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Dear Valued viewneo Customer,

Last week, our Android mobile app was blocked from the Google Play store due to non-compliance with newly adopted policies for the Google Play Developer Distribution Agreement and Privacy Policy for malware. This was largely due to the our most recent feature updates that were customer-driven and deemed very important to a professional digital signage experience.

For example:

1. “Kiosk mode” disables the ability to exit a playlist once it begins. The device owner must enter a unique key code to exit the playlist. This features was designed specifically to prevent in-store customers or non-device owner from pausing, exiting, or otherwise interrupting a playlist.

2 . The current viewneo Player App completes software updates in the background once available. Avoiding onscreen notifications and the need for users to manually confirm and complete software updates has been a very important product feature.

We apologize for any inconvenience you may be currently experiencing. Our team is working as fast as possible to urgently produce an updated version of our Android app that complies with all of the new Google Play store developer policies.

Please use the link below to access a manual installation of the viewneo Player App as well as instructions. Should you have additional questions, please feel free contact us at any time.

viewneo Player App guidance

 

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