{"id":12807,"date":"2016-05-18T09:17:29","date_gmt":"2016-05-18T09:17:29","guid":{"rendered":"https:\/\/www.viewneo.com\/de\/?p=12807"},"modified":"2020-11-18T15:06:18","modified_gmt":"2020-11-18T15:06:18","slug":"iot-digital-signage-der-unsichtbare-elefant-im-raum-white-paper","status":"publish","type":"post","link":"https:\/\/blog.viewneo.com\/de\/blog\/iot-digital-signage-der-unsichtbare-elefant-im-raum-white-paper\/","title":{"rendered":"IoT & Digital Signage: Der unsichtbare Elefant im Raum – White Paper"},"content":{"rendered":"\n

\u201eTechnological innovations and a hyper-connected world have significantly\u00a0influenced consumer behaviors and expectations. As a result, retailers are\u00a0faced with a scary reality: Change or become obsolete.\u201d<\/p>\u2013 Forbes, Bashar Nejdawi, CEO of Global Wireless Buisness Unit<\/cite><\/blockquote>\n\n\n\n

Technologien entwickeln sich rasant, werden immer g\u00fcnstiger und kleiner. Kundenerwartungen erreichen neue Level und Aktivit\u00e4ten im Handel m\u00fcssen fortlaufend modernisiert werden.<\/p>\n\n\n\n

Konnektivit\u00e4t ist die neue Welt. Eine Welt in der Technologien, Gebrauchsgegenst\u00e4nde und das Internet miteinander verkn\u00fcpft sind, miteinander interagieren und kommunizieren. Dieses Ph\u00e4nomen \u00f6ffnet v\u00f6llig neue T\u00fcren f\u00fcr unseren Alltag, f\u00fcr Unternehmen und vor allem f\u00fcr das Marketing. Alles wird anders sein. Online und Offline Welten wachsen immer weiter zusammen. Und auch der Einzelhandel w\u00e4chst mit ihnen, vorausgesetzt, er l\u00e4sst sich auf die vielversprechenden Ver\u00e4nderungen ein.<\/p>\n\n\n\n

download white paper<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

\u201eTechnological innovations and a hyper-connected world have significantly\u00a0influenced consumer behaviors and expectations. As a result, retailers are\u00a0faced with a scary reality: Change or become obsolete.\u201d \u2013 Forbes, Bashar Nejdawi, CEO of Global Wireless Buisness Unit Technologien entwickeln sich rasant, werden immer g\u00fcnstiger und kleiner. Kundenerwartungen erreichen neue Level und Aktivit\u00e4ten im Handel m\u00fcssen fortlaufend modernisiert<\/p>\n","protected":false},"author":2,"featured_media":24622,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"amp_status":""},"categories":[11],"tags":[181,8,230,48,206,186,159,231,232],"yoast_head":"\nIoT & Digital Signage: Der unsichtbare Elefant im Raum - White Paper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.viewneo.com\/de\/blog\/iot-digital-signage-der-unsichtbare-elefant-im-raum-white-paper\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Claus\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.viewneo.com\/de\/#organization\",\"name\":\"viewneo\",\"url\":\"https:\/\/blog.viewneo.com\/de\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.viewneo.com\/de\/#logo\",\"inLanguage\":\"de\",\"url\":\"https:\/\/blog.viewneo.com\/de\/wp-content\/uploads\/sites\/3\/viewneo_favicon.png\",\"width\":100,\"height\":100,\"caption\":\"viewneo\"},\"image\":{\"@id\":\"https:\/\/blog.viewneo.com\/de\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.viewneo.com\/de\/#website\",\"url\":\"https:\/\/blog.viewneo.com\/de\/\",\"name\":\"Digital Signage Leicht Gemacht\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.viewneo.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/blog.viewneo.com\/de\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.viewneo.com\/de\/blog\/iot-digital-signage-der-unsichtbare-elefant-im-raum-white-paper\/#primaryimage\",\"inLanguage\":\"de\",\"url\":\"https:\/\/blog.viewneo.com\/de\/wp-content\/uploads\/sites\/3\/Elephant_blogpic.jpg\",\"width\":750,\"height\":350,\"caption\":\"Elephant\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.viewneo.com\/de\/blog\/iot-digital-signage-der-unsichtbare-elefant-im-raum-white-paper\/#webpage\",\"url\":\"https:\/\/blog.viewneo.com\/de\/blog\/iot-digital-signage-der-unsichtbare-elefant-im-raum-white-paper\/\",\"name\":\"IoT & Digital Signage: Der unsichtbare Elefant im Raum - 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