Expertise:
As a big-picture thinker, Manfred thrives on pushing boundaries to create user-centric products. His dedication to simplicity and accessibility led to the development of viewneo, a modular digital signage software launched in 2010. Designed for both large enterprises and small businesses, viewneo provides intuitive solutions for broadcasting custom content effortlessly, aligning seamlessly with diverse business needs.
Experience:
Manfred Lüdtke is a dynamic leader with a strong vision for innovation in digital signage and smart technologies. With a career spanning over a decades, Manfred has guided Adversign Media GmbH, established in 2008, to become a global full-service provider of cutting-edge digital signage solutions. Under his leadership, the Düsseldorf-based company has partnered with prestigious brands like Petronas, NBC, Universal Studios, and Airbus, while also catering to small and medium-sized businesses across 30+ countries.
Key Contributions and Innovations:
- Modular Solutions: Manfred’s vision led to the creation of modular hardware and software systems, enabling businesses to scale effortlessly while only paying for the features they need.
- Smart Sensors and IoT Integration: Under his leadership, viewneo has pioneered smart sensors like RFID, facial recognition systems, and IoT gateways, creating unparalleled solutions for Smart Stores and multimedia presentations.
- AI-Powered Digital Signage: By integrating AI, Manfred has revolutionized audience interaction, enabling real-time content customization based on viewer demographics.
- Big Data and Analytics: Manfred emphasizes data-driven decision-making with tools that collect, display, and evaluate data via an intuitive dashboard, optimizing operations for diverse industries.
Despite challenges like the COVID-19 pandemic, Manfred steered Adversign Media toward growth, supporting clients in hard-hit industries like hospitality while expanding the viewneo product line to meet evolving market demands. His commitment to innovation, reflected in accolades like the “Innovation IT Award” (2012, 2014) and strategic partnerships with Samsung and NEC, has solidified his reputation as a forward-thinking leader in the digital signage industry. Celebrated as a 2024 Winner of the Drinks Innovation Award for viewneo DIWA by Adversign Media, recognizing excellence in delivering innovations in gastronomy sector.
Manfred’s relentless pursuit of excellence ensures that viewneo remains at the forefront of technological innovation, empowering businesses worldwide to harness the power of digital signage effectively.
Social Media Links:
Contact Information:
For inquiries, Manfred can be reached via his LinkedIn profile.