Expertise:
Claus Hombrecher is a trusted expert and author in digital signage, technology innovation, marketing and business transformation. He specializes in crafting cutting-edge strategies that drive customer engagement and operational efficiency through digital signage solutions.
Experience:
With over 10 years of experience in the technology and innovation sector, Claus has played a pivotal role in revolutionizing how businesses implement and utilize digital signage systems. As Head of Sales at viewneo, Claus leads a dynamic team, driving business growth through strategic client relationships and innovative solutions. His role combines his technical expertise with a deep understanding of market dynamics to deliver impactful results tailored to clients’ needs.
Certifications/Degrees:
- Master of Science (M.Sc.) in Marketing and Communication
- Bachelor of Arts (B.A.) in International Management
Achievements:
Claus has made significant contributions to the evolution of digital signage. His innovative work at viewneo has garnered recognition within the industry, and he is celebrated for his ability to merge technology with business strategy to create meaningful results. Celebrated as a 2024 Winner of the Drinks Innovation Award for viewneo DIWA by Adversign Media, recognizing excellence in delivering innovations in gastronomy sector.
Publications:
- Employer Branding as a Tool in ‘War for talents’
This book explores how employer branding can be utilized as a strategic tool in the competitive landscape for talent acquisition.
View on Amazon - Customer Centricity: Kundenorientierung im Marketing 4.0
Focused on customer-centric approaches, this publication delves into the significance of customer orientation in the era of Marketing 4.0.
View on Amazon - Welchen Einfluss hat Digital Signage auf das Kaufverhalten?
Maßnahmen zur Integration interaktiver Technologien am Point of Sale
This work examines the impact of digital signage on consumer purchasing behavior and discusses strategies for integrating interactive technologies at the point of sale.
View on Amazon - Customer Card as a Tool for CRM in the German Textile Industry
An analysis of how customer cards can be effectively employed as tools for customer relationship management within the German textile sector.
View on Amazon
Social Media Links:
Contact Information:
For inquiries, Claus can be reached via his LinkedIn profile or through claus@viewneo.com.