Its that time again, from the 7th to the 10th of February, the Integrated Systems Europe in Amsterdam is being held. This year represents the 14th time this conference has been held, and it remains a focal point of the AV industry. In the international arena, the old-established market leaders and young start-up companies came together to present their latest innovations and prototypes to the world. We went to the world largest conference for system integration and wanted to share with you some of the highlights.
1. Quividi – DOOH Meets Analytics
Smart solutions for the Digital Out of Home (DOOH) area were presented to us by the company Quividi, which is located in Paris. Together with sensors, this software registers demographic data of the current viewer. Captured by a camera, the information is collected and transferred to the software in real time. This technology is called Face Detection and Face Analysis. During this process, as soon as the data is transferred, it is erased.
The audience profiles are then linked with predefined advertising content, so that in the near future, Quividi could make a big leap towards the acceptance of advertising from the audience.
While, for example, a group of women is receiving lifestyle oriented advertising, the elderly couple is receiving contents of the health for the older age genre. This way, the bystander receives relevant communication with the monitor: Scattering losses are reduced while the viewer’s hard-fought-for attention is gained.
Gender, Age, and mood of those present are the essential attributes that are collected and stored by the software. We checked it out and were flabbergasted at how close this software decrypts the optical characteristics.
2. Hightech Design From South Germany
The company Iltis & Wiesel from Munich specialized in the composition of displays and frames. Both screens in different formats, as well as mirror screens, are used, which are artfully integrated into hand-made frames.
Thanks to the patented solution from Iltis & Wiesel, the frames can be exchanged by hand and the external appearance can be changed in a jiffy. Additionally, they offer a variety of different frame finishes, so that it can fit any kind of style.
The different variety of the frames ranges from wood grains to hand-made concrete right up to splendid frames in baroque design. Thanks to I&W the monitor will be a real eye-catcher. An unusual idea and a result, that is literally falling out of the frame.
3. Taking Notes is Yesterday’s News
Another company from Munich, that we met and that we wanted to share, is Tech Data Maverick. The introduced product, a digital whiteboard, comes originally from the Canada. Maverick was impressed with the technical sophistication and distributes the modern devices of the Canadians in our home country.
The highlight of the modern panels is the direct digitization and transmission of the information. When using an erasable marker on the white surface, the contents will immediately be transferred to all devices on which the app is installed. Taking notes is, therefore, obsolete: an exciting approach, particularly in the education sector.
4. Customized Mounting
Especially important in mounting screens are accuracy and precision. A specialist in this area is the company Hagor, coming from North Rhine- Westphalia. They have been working on developing new solutions to mounting screens for the past few years. Here, at the ISE 2017, these ideas were presented.
Among other things, the stand system played a central role for Hagor as well as for the interested visitors during this convention. The result: Stand systems with feet made from real wood, with a choice of either light or darkened wood, which should make the use of the systems interesting for lifestyle-related integrations.
5. Light, Lighter, DynaScan
Everyone, that is familiar with shopping window advertising, knows how important the lighting power of the displays is. It is a critical factor in any digital signage installation. At the same time, the monitor is not allowed to display any unnatural, flashy content, which would rather scare off the viewer, rather than attract them. But why advertise only on the shopping window side?
This is the question that the experts of Dynascan worked on and represented their two-sided display at the ISE 2017. The result is impressive. Even though there are monitors on both the front and back side, the overall construction remains thin and sleek. The actual USP lies in the different brightnesses. Thus the front screen radiates with a light intensity of 3000 Nits, while the back with 1000 Nits.
This creates the perfect display to use in store windows. With this, the window front, but also the interior of the sales floor are advertised, whereby the brightness is adapted to the surroundings. We are eager to see when the first luminosity experts will meet us while we are on a shopping spree.
An Eventful ISE 2017
In addition, there were many more exhibition stands that presented the trends of tomorrow. One direction, however, was clearly visible: Big Data and Digital Signage, who form a promising team. Their joint path is just beginning. We are looking forward to the advances and are pleased to help form the market of the future.
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