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Digital Signage for Real Estate: Helping to Inform and Engage Your Clients

By 19. May 2019 12. August 2019General, Marketing & Communication
Digital Signage display being used to advertise real estate listings

Sometimes it can feel as though home buyers are being saturated with listings. Websites featuring home listings have also evolved and are designed to be customized with pre-filled information about the average monthly price of a home based on the inputs provided by the customer. How can you fight through all of this clutter and reach potential new customers.

 

One way is to remember that potential new customers are actually located right outside of your office. So, why not grab the attention of those individuals who are walking past, by using a real estate window display.  Did you know that 48% of brokers <report that the biggest challenge their agents face is “keeping up with technology”? Well here is your chance to step up your game.

 

But is a display system really going to make a difference? Well, this blog post will show that a real estate window display is a lot more than just a place to display your latest listings. It can also be a critical tool in building your brand and expanding the reach of your team beyond just a website listing.

 

In a previous blog post, we highlighted some general ideas that you can use to help spark some creativity when you start to design your window display. While they might not all be a fit for your particular business, they can help spark some new ideas.

digital signage real estate display

Use Digital Marketing to Grab Attention

Your listings will still be one of your customer’s main areas of focus. They are the critical first impression that they will have about a property. Everyone has a stake in making sure that the listing looks as good as possible: the agent, the buyer, and the seller. Thanks to technological improvements it is easier than ever before to provide dynamic slideshows, videos, and even virtual tours of properties. Incorporating this type of engaging content in your listings which are displayed are a great way to grab the attention of those individuals who are walking by.

Attract New Clients

It can sometimes feel like all your energy is going towards trying to find new clients. From call centers to lead generating programs on the internet, no stone is left unturned. But one area that you might be missing out are those people are right outside your door. These are the people who live in the neighborhood and who are open to listening to a realtor who is able to showcase their knowledge of the area to ensure that they get the best price when they are looking to sell.  It also means that your agency can provide helpful information to new potential buyers who are looking to move into the neighborhood. For example, you can use your window display to show information about the commuting options and highlights, like the upcoming farmer’s market. Looking for more great ideas? Then check on the blog post, “An Agent’s Algorithm: Why Local Expertise is Still the Killer Feature”.

Real Estate Video

Another great way to attract attention is to incorporate video elements into your display.  73% of homeowners say that they are more likely to list with a real estate agent who uses video to sell properties.  So, if you are already using video, then why not highlight it into your display system. Digital Signage software, like viewneo makes it easy embed a YouTube video with just a couple of clicks.  If you are going to use video, then we highly suggest that you start to think about using drone photography and video in your listings. According to the MLS, homes that included aerial images, sold 68%> faster than homes with standard images.  If you are interested in learning some tips and tricks on how to begin using drone images in your messaging, check out this helpful YouTube video.

Good Advertising Should Never Sleep

Out of sight = out of mind. Just because your office is closed, that doesn’t mean that people stop looking for their next dream house. So, make sure that anyone who is walking by is reminded that you might have just what they are looking for. There are a variety of ways that you can build tools into your display that will help direct potential clients, so that they can get more information. You can build in a scannable QR code with your listings, so that if someone sees something that catches their eye, they can automatically use their phone to get more information even if the office is closed.  It’s a great way to stay connected, even when you aren’t there.

Put Your Best Foot Forward

Everytime a propery is successfully sold or rented, another happy customer gets to look forward to enjoying their new home. So take advantage of this special moment to showcase it to others.  By linking your window display with social media you can build a digital pin board filled with happy, smiling customers.

Another way to put your best foot forward is to incorporate reviews of your service from former and currentl clients. And don’t feel like you are bothering your clients by asking them to do this extra step for you. Around <69% of recent home sellersindicated that they would gladly write a review for their real estate agent if requested.  Because the opinions of satisfied customers help to establish trust and are some of the best references that you can ask for.

realtor setting up a display using viewneo software.

Introduce Your Team

Successful real estate advertising is based on creating a personal connection with the people you are reaching out to. One way to help solidify this connection is to share information about your team.  You may think to yourself, do people really care about this kind of stuff. Did you know that the “About Us” page is on average the third most-viewed page on most real estate websites? So, help people who are walking by put a face with a name and get some insights into which agent might be the right fit for them.

What Can viewneo Bring to the Table?

We get it, you are in the business of real estate, not IT. That’s why we have designed a system that’s easy to set up and use. You don’t need to be tech-savvy or have a graphic department to be able to create a great real estate window display that makes you look great. We’ll take care of everything from finding the right hardware to get started, to providing templates and searchable visual libraries. Additionally, we also feature a wide variety of different Plugins, so you can customize your product based on your individual needs. For example, if you want to highlight social media, there are YouTube, Twitter, Facebook, and Instagram Plugins that allow you to make easy integrations.

About Carolyn

Carolyn is originally from the United States, but now lives and works in Germany. She tries to do a little bit of yoga everyday, at least one or two sun salutations. In addition, she likes to read and stay up to date on the latest in the worlds of marketing and economics.